About Us
Three graduates from the National University of Singapore had the idea to start a business in 2021 to help people live a healthier and happier life and hence, Curated Culture was created.
Meet Christian
As a visionary leader, Christian leads the team with foresight and strategic acumen. Setting ambitious goals and providing clear direction for the team, fostering a culture of innovation and excellence. In his free time, you might catch him practicing yoga at East Coast Park, doing a kettlebell workout or exploring the latest wellness trends.
Christian completed his Master in Business Administration with years of experience in commercialising innovative technologies.
Meet Shermaine
In the day, she makes sure that our drinks are manufactured to the highest standards and that you receive your drinks. By night, you'll probably catch her in a yoga class or singing the latest songs.
Shermaine did her Bachelors in Food Science, with prior experience in the food flavour industry. You can trust her that our drinks taste awesome.
Meet Shu Wen
She brings your favourite Curated Culture drinks to life and when she is not experimenting with food, you will find her off somewhere lost in the mountains with no internet connection for weeks
Shu Wen has a Master in Food Science, specialising in Fermentation, Probiotics and Clinical Studies. You can trust her when it comes to our drink because she is really intentional with the ingredients
The story of how we came together as founders of Curated Culture is quite serendipitous. We met at the National University of Singapore (NUS) in 2021. Christian was pursuing his MBA while Shermaine and Shu Wen were already working. In March 2021, Shu Wen and Shermaine decided to join the NUS GRIP incubation program to explore technology for creating probiotic coffee and tea.
At the same time, Christian was looking to launch a venture in the health and wellness sector. The program coordinators connected him with Shu Wen and Shermaine, who were already familiar with each other from their time in the food science department. We arranged a call to discuss potential collaboration and see if we could work well together.
In a surprising twist, Shu Wen and Christian discovered that they were part of the same climbing group! They ended up taking the call together, which caught Shermaine off guard. This unexpected connection and shared passion for health and wellness marked the beginning of our journey to create Curated Culture!
Curated Culture
Mission
At Curated Culture, our mission is to revolutionize the health and wellness beverage industry through innovative, science-backed formulations. Born from groundbreaking research conducted by food scientists at NUS Food Science & Technology, we are dedicated to creating delicious drinks that promote a healthier and happier lifestyle for the modern Southeast Asian consumer.
Vision
Our vision is to be the leading health and wellness brand in Southeast Asia, recognised for our commitment to quality, innovation, and the well-being of our consumers.
We aspire to empower individuals to embrace a balanced and mindful lifestyle, making wellness a delightful part of their daily routines. Through our thoughtfully curated beverages, we aim to foster a community that values health, happiness, and the science of well-being.