Why Curated Culture

The journey to naming ourselves

How did we come to name ourselves Curated Culture?

Naming our brand was a thoughtful and collaborative journey that reflected our vision and values. We wanted a name that would embody both the thoughtful selection of ingredients—representing the science of our beverages—and the sensory experience they offer—highlighting the artistry involved.

“Curated”

Signifies our careful selection of ingredients and our dedication to creating exceptional products

“Culture”

Reflects our focus on community, well-being, and the beneficial cultures inherent in our beverages.

This name encapsulates our mission to blend scientific research with a passion to delight the senses, and it serves as a reminder of our commitment to fostering a healthier and happier lifestyle for our consumers. It’s a name that resonates with our journey, our values, and our aspirations for the future.

Our Logo

The design of our logo, featuring a simple coffee bean and tea leaf, carries deep significance. These elements represent two beverages that many people incorporate into their daily routines, symbolizing comfort, familiarity, and connection.

By choosing these symbols, we aim to convey that our drinks are not just another product but an integral part of a balanced, mindful lifestyle. We aspire to create beverages that enhance your everyday life—making it healthier and more enjoyable—while fostering a sense of well-being and mindfulness in each sip.